bookmate game
Chris Murray

The Marketing Gurus

Notify me when the book’s added
To read this book, upload an EPUB or FB2 file to Bookmate. How do I upload a book?
This indispensable guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field.
The featured books include:
Crossing the Chasm by Geoffrey Moore
The Popcorn Report by Faith Popcorn
The Anatomy of Buzz by Emanuel Rosen
Purple Cow by Seth Godin
Relationship Marketing by Regis McKenna
Don't Think Pink by Lisa Johnson and Andrea Learned
Renovate Before you Innovate by Sergio Zyman
The Marketing Gurus distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics.
This book is currently unavailable
406 printed pages
Original publication
2016
Publication year
2016
Have you already read it? How did you like it?
👍👎

Quotes

  • mo9fhas quoted4 years ago
    argued that slick and fancy ads served no purpose if they didn’t get the customers to buy more
  • mo9fhas quoted4 years ago
    There is perhaps no discipline in the world of business more eclectic than marketing, as proven by the staggering variety of ideas, concepts, frameworks, and guidelines

On the bookshelves

fb2epub
Drag & drop your files (not more than 5 at once)