The use of sales letters had been around for as long
as direct response marketing have been practiced in the conventional “brick and mortar” world.
It certainly didn't take long for direct response
marketers to carry their offline practice into the online world.
Thus, you see the practice of one-page-long sales
letters being used widely today by businesses of various
sizes to sell and push their products and/or services
into the Internet marketplace.
It’s like an electronic salesperson on your behalf,
and it certainly beats having you to prospect and sell
to someone else face-to-face.
A sales letter is considered to produce a good decent
conversion rate at 2 to 4 percent. You are doing better
if your sales letter produces above 4 percent. Some
marketers reportedly produce 6% and some as high as 20–30% to cold prospects!
Learn how to improve your conversions by improving how you write.
Get this ebook today!
