Adam Alter

Irresistible

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«One of the most mesmerizing and important books I've read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.» Adam Grant, New York Times bestselling author of Originals and Give and Take
Welcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.
In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU,…
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408 printed pages
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Impressions

  • b6172538410shared an impression4 years ago
    👍Worth reading

Quotes

  • Tanya Korolevahas quoted7 years ago
    In 2004, Facebook was fun; in 2016, it’s addictive.
  • sensualeverythinghas quoted4 years ago
    hard not to wonder whether major life goals are by their nature a major source of frustration. Either you endure the anticlimax of succeeding, or you endure the disappointment of failing
  • sensualeverythinghas quoted4 years ago
    answer is that, if you want to compel people to act, you whittle down overwhelming goals into smaller goals that are concrete and easier to manage. Humans are driven by a sense of progress, and progress is easier to perceive when the finish line is in sight

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