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Jacky Tai,Wilson Chew

B2B. 10 Rules to Transform Your Business Into A Brand

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If you are involved in running a business and are beginning to wonder when you should start looking into branding (how does it work, anyway?), brace yourself…

According to Jacky Tai and Wilson Chew, you should have started your branding exercise yesterday! This book distils the authors’ wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide for everyone involved in branding.

Revised from the 2007 bestseller, Transforming Your Business Into A Brand, this updated branding manual will show you just how a business becomes a brand.
451 printed pages

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Quotes

  • Khanim Akhmedovahas quoted9 years ago
    Whatever you can do, your competitors can copy very quickly and the scary thing is, now they can do it as well (if not better) and sell it cheaper. You can build a successful business without a strong brand but if you want that business to be sustainable, you need a strong brand.
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  • Sofia Burlakhas quoted5 years ago
    Rolex watch says you are wealthy
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    • Sofia Burlakhas quoted5 years ago
      brand, on the other hand, is driven by vision. It sets its mind on a specific goal and works towards achieving it. A brand does not chase every single opportunity that presents itself.
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