The Four Steps to the Epiphany Successful Strategies for Products that Win

good enough only for our first paying customers.

Earlyvangelists are a special breed of customers willing to take a risk on your startup’s product or service because they can actually envision its potential to solve a critical and immediate problem—
and they have the budget to purchase it.

successful startup solves this conundrum by focusing its development and early selling efforts on a very small group of early customers who have bought into the startup’s vision.