THE BLUE OCEAN IDEA INDEX
A TEST FOR COMMERCIAL SUCCESS
(STRATEGY & INNOVATION)
WRITTEN BY: OXFORD BUSINESS PUBLISHING
ABOUT THIS BOOK
This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.
CONTENT:
The Imperative Of Blue Ocean Strategy In A Red Ocean World
The Blue Ocean Idea Index: A Holistic Framework For Strategic Success
Defining Exceptional Buyer Utility: Beyond Novelty And Technology
Mapping The Buyer Experience: Identifying Pain Points
Leveraging The Six Utility Levers For Value Innovation
Strategic Pricing: Capturing The Mass Of Buyers
The Price Corridor Of The Target Mass
Target Costing: Ensuring Profitability At A Strategic Price
Levers For Cost Innovation: Streamlining, Partnering, And Pricing Models
Anticipating And Overcoming Adoption Hurdles
Building Execution Into Strategy: The Power Of Fair Process
Aligning Value, Profit, And People Propositions
Avoiding Red Ocean Traps: Correcting Common Misconceptions
The Dynamic Process Of Blue Ocean Renewal
Continuous Value Innovation: The Future Of Blue Ocean Strategy
