Steve Krug

  • soundoffairieshas quoted2 years ago
    User Experience Design (UXD or just UX), an umbrella term for any activity or profession that contributes to a better experience for the user.
  • soundoffairieshas quoted2 years ago
    usability is about people and how they understand and use things, not about technology. And while technology often changes quickly, people change very slowly.
  • soundoffairieshas quoted2 years ago
    choose the first reasonable option, a strategy known as satisficing.1
  • soundoffairieshas quoted2 years ago
    Innovate when you know you have a better idea, but take advantage of conventions when you don’t.
  • soundoffairieshas quoted2 years ago
    If you can make something significantly clearer by making it slightly inconsistent, choose in favor of clarity.
  • soundoffairieshas quoted2 years ago
    doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.

    —KRUG’S SECOND LAW OF USABILITY
  • soundoffairieshas quoted2 years ago
    as long as each click is painless and they have continued confidence that they’re on the right track—following what’s often called the “scent of information.”
  • soundoffairieshas quoted2 years ago
    Get rid of half the words on each page, then get rid of half of what’s left.

    —KRUG’S THIRD LAW OF USABILITY
  • Вадим Мазурhas quoted2 years ago
    question marks. No mental chatter. And no errors.

    I could list dozens of things that users shouldn’t spend their time thinking about, like

    Where am I?

    Where should I begin?

    Where did they put _____?

    What are the most important things on this page?

    Why did they call it that?

    Is that an ad or part of the site?
  • Вадим Мазурhas quoted2 years ago
    We’re thinking “great literature” (or at least “product brochure”), while the user’s reality is much closer to “billboard going by at 60 miles an hour.”
fb2epub
Drag & drop your files (not more than 5 at once)