Jaime Levy

Customer segments
Who are the customers? What are their behaviors? What are their needs and goals?

Value propositions
What value (either qualitative or quantitative) do we promise to deliver?

Channels
How will we reach our customer segment? Is it online or offline?

Customer relationships
How are we going to acquire and retain our customers?

Revenue streams
How does the business earn revenue from the value proposition? Are the customers going to pay for it? Or are there other options?

Key resources
What unique strategic assets must the business have to make the product work? Is it content, capital, or patents? Is this something we must develop?

Key activities
What uniquely strategic things does the business do to deliver its proposition? Are we optimizing an outdated business process? Are we creating a platform to bring customers together to transact?

Key partnerships
What partnerships and suppliers do we need in order to deliver our value proposition?

Cost structure
What are the major costs that will be incurred to make our business model work? Are we trying to cut costs by throwing out the thrills? Are there fixed costs that won’t go away?

# of SKUs/listings
This cell is optional because this information is often difficult to ascertain. Here, you will track how many items or listings are available for the product. In the case of an ecommerce site like Zappos, y

Revenue Streams result sample
Monthly traffic
This is actually a measurable, quantifiable attribute. If you have access to Comscore, you can get super-accurate data—traffic (see ), minutes-on-site, and so on. about other websites

Year Founded result sample
Funding rounds
A funding round is a discrete round of investment by which a business or other enterprise raises money to fund operations, expansion, capital projects, acquisitions, or some other business purpose.[]

Purpose of Site result sample
You can often find this information by looking in the following places:
“About” or “About Us” section
The value proposition is often written here by the competitor.

Usernames and passwords cell data sample
The benefit of tracking the access information is that it saves time for you and the rest of the team.

, you need to understand how everything is categorized.

Social networks
Is the competitor’s brand also on Twitter, Facebook, or others? Which social platforms is it

Social Networks result sample
Content types
Use this to capture what type of content is on the competitor’s site, as depicted in