Philip Douglas "Phil" Jackson is a retired American professional basketball coach and former player. Jackson is widely considered one of the greatest coaches in the history of the National Basketball Association (NBA).His reputation was established as head coach of the Chicago Bulls from 1989 through 1998, during which Chicago won six NBA titles. His next team, the Los Angeles Lakers, won five NBA titles from 2000 to 2010. In total, Jackson has won 11 NBA titles as a coach, surpassing the previous record of nine set by Red Auerbach.