The Sales Book That Won't Make You Want to Hide Under Your Desk

You've thrown more cash at sales courses than most people spend on a decent car. You've endured countless webinars promising to transform your pipeline and sat through seminars where shouty motivational speakers flog their next course for roughly the price of a kidney.

Yet here you are, still wondering how to close deals without feeling like a complete fool.

Say hello to The Ethical Persuasion Artist, the sales book that talks to you like a grown-up instead of a walking wallet with abandonment issues.

The sales industry overflows with people teaching techniques they've never actually used to close proper deals with real money. It's like taking driving lessons from someone whose only experience with cars involves watching Top Gear.

Your prospects can detect desperation quicker than a dodgy prawn sandwich. They've been pitched at more times than a county cricket match, and they're thoroughly cheesed off with salespeople who sound like they've consumed a corporate jargon manual for breakfast.

This book takes a different approach entirely and won’t cure your insomnia!

It's written by someone who's actually sold things. Proper things. To genuine companies. With actual budgets. Groundbreaking stuff, really.

You'll understand why emotions drive 95% of buying decisions, which explains why your perfectly logical presentations keep losing to competitors who grasp that people buy with their hearts and justify with their calculators.

We'll examine the psychology of trust building because relationships matter more than your quarterly targets, and customers can tell when you're more interested in your commission than their actual problems.

You'll learn to communicate across cultures without accidentally insulting anyone's business practices, family traditions, or preferred biscuit dunking methods.

We'll tackle virtual selling reality, because video calls aren't disappearing, and neither is your need to build genuine connections through a laptop screen whilst your cat attempts to gate-crash every important meeting.

You won't discover cheesy closing techniques, manipulation tactics that make you feel grubby, or scripts that make you sound like a malfunctioning chatbot.

You will find research-backed strategies that work, genuine conversations you can have with actual humans, and approaches that help you sleep better knowing you're genuinely helping people solve problems.

Perfect for sales professionals who want to close more deals without losing their dignity, are fed up with courses costing more than a small house deposit, believe business relationships should be built on mutual respect rather than mutual deception, and suspect there might be a better way to sell without checking their soul at reception.

Stop wasting money on sales training that doesn't work. Start building communication skills that turn prospects into advocates and transactions into proper relationships.

Your bank account will thank you. Your conscience will thank you. Your prospects might actually thank you too.

Belinda Nell

Books