‘My book is one of authenticity, my interest is to spread an idea and hopefully have a hand in creating more lasting entrepreneurs in our beautiful country.’ — ABED TAU

Many people believe that quitting your job and becoming an entrepreneur is a romantic notion, but being your own boss isn’t just about freedom. Nor is it about the status that comes your way when you innovate the product or service that no one knew, until now, they simply could not live without. And it’s not even about the amazing income you’ll be getting when your start-up hits the big time.

Entrepreneurship is none of these things. It’s about plain hard work which often garners little — if any — reward. It’s about keeping going even when you feel you have no more to give and remaining focused and consistent when all you want to do is walk away. It’s about searching through dustbins for business, leaving no stone unturned.

Abed Tau knows this because he has walked the entrepreneurial road many times. Having started a number of businesses — some successful, others not — he knows what it’s like, and what it takes, to be an entrepreneur.

While entrepreneurship may ultimately be richly rewarding, it’s important to know some of the challenges upfront before you set off to chase your dream. In Searching Through Dustbins, Abed shares his experiences with candour and humour, painting an honest picture of the life of an entrepreneur. Essential reading for any would-be or start-up business owner, it’s a vital insight into what to expect and it also provides pragmatic advice for starting or building a business.

Searching Through Dustbins comes from the heart and speaks to the heart. It will inspire and motivate you, while ensuring that your entrepreneurial dreams and aspirations stay on track.