Quotes
other words, don’t talk about your features, benefits, and shining
moons. Tell me—better yet, show me—why they matter to me.
moons. Tell me—better yet, show me—why they matter to me.
Details are what make your words come alive. You’d think the
generic and nonspecific might apply broadly—and therefore almost
anyone reading the description of a product or service would come to
regard it as being relevant to them.
generic and nonspecific might apply broadly—and therefore almost
anyone reading the description of a product or service would come to
regard it as being relevant to them.
the truth is that specific details make content vibrant, and they
add a necessary human element that makes your content more relat-
able. Details paint a fuller, clearer, picture and give readers necessary
footholds for getting more involved or vested in the writing.
add a necessary human element that makes your content more relat-
able. Details paint a fuller, clearer, picture and give readers necessary
footholds for getting more involved or vested in the writing.
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