They Following Me
Listen. You've felt it. You say something out loud one time, and by lunch your phone is showing you ads for it. You call it a coincidence. Lady Hale calls it what it is: tracking. And in They Following Me, she's putting the Bible in one hand and the ad dashboard in the other to show you how to use that same tracking to build a business that actually converts, without losing your soul doing it.
This isn't a marketing course. It's Lady Hale walking you through the three doors your customer has to walk through before they ever buy, how a cold click becomes what she calls a covenant customer, and why your follow-up sequence is either building trust or breaking it. Every chapter comes back to the same two questions: Is it working? And is it clean?
If tracking has felt either too technical or too close to manipulation, this book untangles both. You'll walk away knowing how to build a net that catches the right people, and a conscience that stays clear while it happens.
For the entrepreneur who wants her numbers and her integrity in the same room.
