Sketching out your executive summary can give you a rough idea of what you plan to say, but rewrite and polish it once you’ve finished drafting your entire business plan, paying attention to those areas that may have changed during the writing process.
An executive summary typically includes the following elements:
• A mission statement: one or two sentences that describe what your business is about, its philosophy, and your vision for its future.
• A succinct description of the industry and market environment in which your new venture will develop and flourish.
• An explanation of the unique business opportunity you’ll be