So, let’s imagine that the reader has a smartphone in one hand, as most people in the Twenty-Teens most definitely tend to. In the other hand, the reader has some “thing”. Let’s say it’s the handle of his old-fashioned domestic vacuum cleaner, which is a relic of yesterday’s standard consumer economy.
As he cheerfully vacuums his home carpet while also checking his Facebook prompts, because the chore of vacuuming is really boring, the reader naturally thinks: “Why are these two objects in my two hands living in such separate worlds? In my left hand I have my wonderfully advanced phone with Facebook – that’s the “internet”. But in my right hand I have this noisy, old-fashioned, ineffective, analogue “thing”! For my own convenience as a customer and consumer, why can’t the “internet” and this “thing” be combined?
This concept sounds pretty visionary, and it’s certainly enough to impress most people born during the Baby Boom, so this paradigm has been doing well in the popular press. If the reader thinks it over, he can easily refine the basic idea. “This vacuum should be equipped with wireless connectivity and sensors! Also, as its owner, I should have a mobile app or dashboard that can tell me many useful and healthy things about my vacuum – such as how much energy it is using, or how many toxins it found in my carpet. Also, the vacuum should run around in robot fashion, all by itself!”