What we do on the internet is mostly “like” things, and while liking them we wait for our own content to be liked. We check our analytics as we await retweets. This is where the cats come in. A cat will not retrieve some dumb object so that you can throw it yet again ... That goes against everything cats stand for. Or more often sit. It’s not just that cats are unable to be anything but real; it’s that cats both know they are performing and couldn’t possibly care less about how their performance is received ... What an internet cat does is thus confront us with how cravenly we ourselves court approval.