Jim Collins and his team have done an enormous amount of interesting work to determine whether a good company can be come a great company and how to do that. Definitely worth the read.
Filled with instructive case-studies, practical advice and coaching tips, this book guides the reader through the many stages of starting a business, avoiding the common mistakes, and overcoming the obstacles that stand in the way.
This book covers everything from the approach and philosophy behind starting a new business to practical advice on marketing, financial management and dealing with the people who work for you.