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Books in the “Essentials for a Modern Marketer” bookshelf created by Igor Tolkachev

Igor Tolkachevadded a book to the bookshelfEssentials for a Modern Marketer8 years ago
Advertising is being disrupted by young hackers and enterprising coders. What can the industry do to harness the immense potential of this new talent pool?
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Igor Tolkachevadded a book to the bookshelfEssentials for a Modern Marketer8 years ago
Creativity is for everyone - and this is how to do it.
Igor Tolkachevadded a book to the bookshelfEssentials for a Modern Marketer8 years ago
A great study on the way individuals approach creativity.
Igor Tolkachevadded a book to the bookshelfEssentials for a Modern Marketer8 years ago
Creativity can be harnessed and channelled - and discipline is the start.
Igor Tolkachevadded a book to the bookshelfEssentials for a Modern Marketer8 years ago
Unpicking how our cultural preferences influence our lives.
Igor Tolkachevadded a book to the bookshelfEssentials for a Modern Marketer8 years ago
Online advertising, data and privacy - the issues that come up again and again in the news and in the advertising and marketing industries. This book is a great summary.
Igor Tolkachevadded a book to the bookshelfEssentials for a Modern Marketer8 years ago
Running a digitally focused business requires a deep understanding of lean startup methodology, and this volume touches on a number of other core areas.
Igor Tolkachevadded a book to the bookshelfEssentials for a Modern Marketer8 years ago
Content is King. Consistently excellent content is key to modern content marketing.
Igor Tolkachevadded a book to the bookshelfEssentials for a Modern Marketer8 years ago
Having insight in consumer behaviour is the most important thing for a marketer.
Igor Tolkachevadded a book to the bookshelfEssentials for a Modern Marketer8 years ago
Absolut vodka is a runaway marketing success story - what can you learn from it?
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