Books in the “Essentials for a Modern Marketer” bookshelf created by Igor Tolkachev

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Masaaki Hasegawa
Yes Progressive – Acceleration In Creativity
- 130
- 71
- 12
T.Troward
The Creative Process in the Individual
- 234
- 2
- 9
Free
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Alan Kensington
Creative Confidence: Learn To Harness the Power of Creativity
- 209
- 16
Judith Williamson
Consuming Passions
- 54
- 2
Books
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Matt Hrushka
The Ad War: A look into the multi-billion dollar advertising industry and how they waged war against their own consumers
- 129
- 33
- 10
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Sean Ellis
Lean Startup Marketing: Agile Product Development, Business Model Design, Web Analytics, and Other Keys to Rapid Growth
- 777
- 487
- 1
- 56
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Jacky Fitt
How to Get Inside Someone's Mind and Stay There: The business owner's guide to content marketing and confident copywriting
- 569
- 111
- 2
- 31
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Margaret Linehan
Consumer Behaviour
- 118
- 22
- 1
- 8
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Creative Social
Hacker, Maker, Teacher, Thief: Advertising's Next Generation
- 122
- 165
- 10
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Richard Lewis
ABSOLUT BOOK.: THE ABSOLUT VODKA ADVERTISING STORY
- 51
- 13
- 6