Are you an established small business owner, mompreneur, graduate or retiree who has been in business for three or more years? Have you yet to truly realize the success and opportunities you desire for yourself and your business?

Marketing a small business today tends to take a back seat. Not because entrepreneurs don’t value the importance of marketing, it’s likely due to the lack of knowledge of what to do, when to do it and more importantly, how to market the business.

Every day business owners hear about some new marketing strategy they should be doing. This simply fuels individuals’ frustration and serves as a reminder that they are not gaining traction in their business. The good news is that you don’t have to do every tactic that you learn about, but you do need to get your business established online.

Small Business Acceleration: Get Noticed using Facebook, LinkedIn, Email Marketing, Public Relations and Video Marketing was written by an entrepreneur, for entrepreneurs. This book offers a practical step-by-step guide for getting started with online marketing in the key areas of social media, email marketing, public relations and video marketing. Focusing on these areas provides the greatest impact with limited resources of manpower, time and money.

Each chapter provides step-by-step instructions for creating and enhancing your online presence in addition to action steps for each marketing tactic.

 Effectively set up a Facebook Page to actively communicate and engage your community

 Discover how to market your business using LinkedIn

 Learn to use LinkedIn paid advertising to zero in on your target audience

 Use the power of email marketing to stay connected with existing and future clients

 Write and distribute your own press releases online for free; become a DIY public relations firm

 Realize why video is such a powerful tool for engaging, education and entertaining prospects and moving them through the marketing funnel.

Avoid getting caught up in ‘shiny object syndrome’ and follow the simple do-it-yourself marketing tactics to create awareness, increase leads and eventually convert prospects to buyers. It’s time for you to move into your financial comfort zone.

Books in the “Business ” bookshelf created by Paul Bombo