This work offers a summary of the book «20|20 FORESIGHT: Crafting Strategy in an Uncertain World» by Hugh Courtney
As coleader of McKinsey & Company's Global Strategy Practice, there is no one more qualified to be writing about strategic decision making in uncertain times. In this summary of 20|20 Foresight, Hugh Courtney helps the reader to distinguish between the information that can be known about a company's future, and what cannot. When planning a company's future, one must be able to account for a certain degree of uncertainty. By doing so, one can make more sensible and cautious decisions, and be more prepared for eventual changes in the market. This summary presents a fourstep problem solving process, and explains useful decisionmaking models, to help you arrive at the best solutions to the key strategic questions facing your company. Through constant monitoring and updating, you will be able to develop a more robust and flexible business strategy that is advantageous in present and future markets, and is able to change direction quickly in anticipation of new threats or opportunities which may arise."