Lindsay McGregor,Neel Doshi

Primed to Perform

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The revolutionary book that teaches you how to use the cutting edge of human psychology to build high performing workplace cultures.
Too often, great cultures feel like magic. While most leaders believe culture is critical to success, few know how to build one, or sustain it over time.
What if you knew the science behind the magic—a science so predictive and powerful that you could transform your organization? What if you could use cutting edge psychology to unlock people’s innate desire to innovate, experiment, and adapt? In Primed to Perform, Neel Doshi and Lindsay McGregor show you how to do just that. The result: higher sales, more loyal customers, and more passionate employees.
Primed to Perform explains the counter-intuitive science behind great cultures, building on over a century of academic thinking. It shares the simple, highly predictive new measurement tool—the Total Motivation (ToMo) Factor—that enables you to measure the strength of your culture, and track improvements over time. It explores the authors’ original research into how Total Motivation leads to higher performance in iconic companies, from Apple to Starbucks to Southwest Airlines. Most importantly, it teaches you to build great cultures, using a systematic and sustainable approach.
High performing cultures cant be left to chance. Organizations must create systems that shape and maintain them. Whether you’re a five-person team or a startup, a school, a nonprofit or a mega-institution, Primed to Perform shows you how.
This book is currently unavailable
411 printed pages
Publication year
2015
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Quotes

  • syed aneeshas quoted6 years ago
    If your organization’s identity is not clear, compelling, consistent, and credible, take some time to answer a few important questions:
    • What objective unites and inspires my organization, business unit, and team?
    • What behavioral code empowers people to make decisions and solve problems in a consistent, values-based way?
    • What pieces of heritage will help celebrate and maintain our unique identity? Which new traditions should be seeded for tomorrow
  • syed aneeshas quoted6 years ago
    The French writer and aviator Antoine de Saint-Exupéry once wrote, “If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the
  • syed aneeshas quoted6 years ago
    Lisa Endlich, an author

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