Most people are more ignorant than you think. They only claim to know what they know and most of the time they get away with it. The bluffs of the world are usually the most successful, this is due to their charisma and bravado which, although maybe false, captures our fantasy and impresses us. We, humans, are naturally attracted to people who appear confident and comfortable with themselves. They hold our attention and we worship and idolize them. That is the idea behind politics and mentorship. The Art of Bluff is a book that instructs on how ordinary individuals can use the power of bluff to achieve great things.
