Marketing 4.0: Moving from Traditional to Digital

At a more micro level, humans are embracing social inclusivity. Being inclusive is not about being similar; it is about living harmoniously despite differences. In the online world, social media has redefined the way people interact with one another, enabling people to build relationships without geographic and demographic barriers. The impact of social media does not stop there

Marketers can also reward customers for developing better habits and changing behaviors.

The most common actions that marketers try to influence are transactional actions such as purchases, referrals, and payments.