a company that provides financial education specifically for millennials.
cindy michellahas quoted3 years ago
MassMutual and IDEO
cindy michellahas quoted3 years ago
usually lead to a new product development, a new customer experience, or a new brand campaign that often makes customers delightfully surprised
cindy michellahas quoted3 years ago
the team members need to gather and synthesize their findings with a series of brainstorming sessions.
cindy michellahas quoted3 years ago
involves multi-disciplinary team members such as psychologists, anthropologist, product designers, engineers, and marketers.
cindy michellahas quoted3 years ago
emphatic research is the method closest to traditional ethnography.
cindy michellahas quoted3 years ago
requires in-person observation, dialogue, brainstorming, and collaboration among researchers and the community members to synthesize the most relevant insights.
cindy michellahas quoted3 years ago
that involves the human perspective and empathy in the research process
cindy michellahas quoted3 years ago
is a method—popularized by design companies such as IDEO and frog
cindy michellahas quoted3 years ago
it is critical for the netnographers to disclose their purpose in doing the research and ask for permission from the community members