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David Ogilvy
Ogilvy on Advertising
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A candid and indispensable primer on all aspects of advertising from the man Time has called “the most sought after wizard in the business”. 223 photos.
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501 printed pages
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Prithwish Patra
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last year
When Aeschines spoke, they said, ‘How well he speaks.
b3741452513
has quoted
2 years ago
It will help you recognize a big idea if you ask yourself five questions:
1 Did it make me gasp when I first saw it?
2 Do I wish I had thought of it myself?
3 Is it unique?
4 Does it fit the strategy to perfection?
b3741452513
has quoted
2 years ago
Big ideas come from the unconscious.
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