BusinessNews Publishing

Summary : Scientific Advertising – Claude Hopkins

Notify me when the book’s added
To read this book, upload an EPUB or FB2 file to Bookmate. How do I upload a book?
  • b6358198248has quoted6 years ago
    a rule of thumb, prevention is far less popular than cure
  • b6358198248has quoted6 years ago
    be aware of developing trends. Make an offer to fill the needs of people who have become caught up in the new trend
  • b6358198248has quoted6 years ago
    Use pictures like a headline - to interest those people qualified to buy your product or service.
    Advertising pictures should not be eccentric but relevant to the task at hand - the sale
  • b6358198248has quoted6 years ago
    Ads should be targeting unconvinced prospects.
  • b6358198248has quoted6 years ago
    once. Therefore, every ad must be self-contained.
  • b6358198248has quoted6 years ago
    Assume that you will only ever manage to catch a person’s attention
  • b6358198248has quoted6 years ago
    General: “Our lamps are brighter.”
    Specific: “Our lamps give 33% more light.”
    General: “Our prices
  • b6358198248has quoted6 years ago
    A claim is either the truth or a lie. Most people do not expect an advertiser to lie, so definitive statements tend to be accepted at face value.
  • b6358198248has quoted6 years ago
    they can even damage the credibility of any product or service. It is far more effective to make a specific claim.
  • b6358198248has quoted6 years ago
    Platitudes and generalities leave no impression whatsoever. In fact,
fb2epub
Drag & drop your files (not more than 5 at once)