Pamela Wigglesworth

Public Relations

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In this eBook, Public Relations, An easy, step-by-step guide to creating a small business public relations and media plan, you will find a step-by-step guide for creating publicity for your business without having to hire a PR firm. Learn what public relations (PR) is and isn’t and discover how you can make PR part of your marketing strategy.

 Aim to become your own PR agency

 Become familiar with media planning

 Structure of a press release that gets media attention

 Develop an effective media kit for your business

 Host your own low cost media outreach

 Know how to plan a successful event

 Learn how to monitor the media and evaluate the results

 Exhibit at trade shows and effectively drive traffic to your booth

No one is better suited to promote your brand and speak on behalf of your company than you. Follow these simple tactics and begin creating the media attention that you desire.
This book is currently unavailable
61 printed pages
Original publication
2014
Publication year
2014
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Quotes

  • b5100845609has quoted4 years ago
    To determine whether or not your topic is newsworthy, there are two questions that journalists will be asking: who cares, and why now?
  • salmahas quoted4 years ago
    ) is the process of communicating with publics, or groups of people that matter to your company in order to gain awareness and favor in their eyes. It is used to build relationships with employees, customers, partners, shareholders, potential investors, media, special interest or lobby groups, government agencies, and also the general public.

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