Jeff Jarvis

What Would Google Do?

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  • Menna Abu Zahrahas quoted2 years ago
    Finally, I examine how Googlethink is affecting our lives and the future of Generation Google.
  • Menna Abu Zahrahas quoted2 years ago
    We begin by examining the new power structure in our economy and society, where we, the people, are suddenly in charge—empowered by Google.
  • Menna Abu Zahrahas quoted2 years ago
    This book is about more than Google and its own rules and about more than technology and business.
  • Menna Abu Zahrahas quoted2 years ago
    about seeing the world as Google sees it, finding your own new worldview, and seeing differently. In that sense, this isn’t a book about Google. It’s a book about you. It is about your world, how it is changing for you, and what you can gain from that.
  • Menna Abu Zahrahas quoted2 years ago
    Then, in the following section, I’ll illustrate how these laws can be applied across many companies, industries, and institutions, analyzing each as an exercise in thinking and acting differently.
  • Menna Abu Zahrahas quoted2 years ago
    Google understands that the economy is made up of a mass of niches—that small is the new big. Google does not see itself as a product. It is a service, a platform, a means of enabling others that so far knows no limits.
  • Menna Abu Zahrahas quoted2 years ago
    When Gmail had a rare moment of dysfunction, Google CEO Eric Schmidt reminded the world, “We’re not perfect.”
  • Menna Abu Zahrahas quoted2 years ago
    So don’t get hung up on trying to be Google, on mimicking what Google does.
  • Menna Abu Zahrahas quoted2 years ago
    Google is the first post-media company. Unlike Yahoo, Google is not a portal. It is a network and a platform.
  • Menna Abu Zahrahas quoted2 years ago
    Google is clever enough to organize that knowledge and take advantage of it. It exploits the wisdom of the crowd, and thereby respects us in the crowd.
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