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Brian O'Kane

Marketing Basics

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A quick introduction to the basics of marketing, aimed at people starting a business for the first time.
This book is currently unavailable
23 printed pages
Publication year
2011

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Impressions

  • Eva Safarovashared an impression7 years ago
    💤Borrrriiinnng!

    Marketinge yeni baslayanlar ucun maraqli ola biler amma effektiv melumat yoxdur.

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Quotes

  • vbantikahhas quoted5 years ago
    Which of these groups are important for your company?
    • Neighbours – Who are they?
    • Local banks.
    • Local politicians.
    • Local authorities and agencies.
    • Local press.
    • Trade organisations.
    • Unions.
    • State agencies.
    • Other – Who are they?
    How will you reach them?
    • Sponsorship.
    • Press releases.
    • Visits / Open Days.
    • Information / newsletter.
    • Profile in local newspapers.
    • Donate your products / services for a worthy cause.
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    • vbantikahhas quoted5 years ago
      PR builds and maintains a good reputation.
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      • vbantikahhas quoted5 years ago
        Public relations is exactly what it says: Building a relationship with the public.
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