Building an Opt-In list is probably the most important aspect of building your Author Platform. While this book is aimed at Authors, there are many aspects of this book that will assist anyone trying to build their list.
We have all heard the saying ‘the money is in the list’, but building an opt-in list is not as simple as it might initally seem. There are many factors involved, such as what tools to use that will ensure you not only manage your list automatically, but also ensure that you do not have to build your opt-in list again because you did it incorrectly the first time!
