Studies have shown that listeners retain up to 90 percent of what they hear in a twenty-minute block of time
keep the Window of Impact in mind—vary the presentation materials every twenty minutes.
People have short attention spans
Use What You’ve Got, New York real estate mogul Barbara Corcoran
People want to see you get it intellectually and feel it emotionally,” said Fiorina.
Use What You’ve Got
What action do I want them to take?
What do they need to know?
Why should they care?
What action do I want them to
The 21 Irrefutable Laws of Leadership.
They want to know that they are making a big difference in the world
Intuit campus, CEO Scott Cook
You only lose energy when life becomes dull in your mind.”
Think about it. That’s a powerful statement. It’s how you communicate the material that sets you apart
reality distortion fields
“The goal of communications is to change beliefs,” Cook told me. “Sometimes the most effective tool to change beliefs, deeply rooted beliefs, is to change experiences.”
Draw a road map for your customer by saying, ‘If you do this and buy these products, it will take you there. I want you to go there. Do you want to go with me? This is a great idea—let’s do it together.’ This is incredibly important today.”
In fact, the more complex your service, product, company, or cause, the stronger the need for vivid language.
I believe it’s how public policy makers should make decisions—by answering this question: what makes the most sense for future generations?”
perpetual optimism is a force multiplier.”
You only lose energy when life becomes dull in your mind.”
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