Buck Rodgers

The IBM Way

Notify me when the book’s added
To read this book, upload an EPUB or FB2 file to Bookmate. How do I upload a book?
IBM is one of the greatest sales and marketing organizations ever assembled. Established over seventy years ago, it now employs 400,000 people and generates $50 billion a year in revenue. Yet it operates more like a cottage industry than a huge multinational organization.
How does IBM do it? That's what even the most successful companies want to know. Now Buck Rodgers, the man who has personified “the IBM way,” describes for the first time the reasons behind its extraordinary achievements. He has not written a company history, or an exposé, or a book on management theory. He has written a book about everything that makes IBM IBM, as only an insider could.
This book is currently unavailable
238 printed pages

Impressions

How did you like the book?

Sign in or Register
fb2epub
Drag & drop your files (not more than 5 at once)