Jason Fried,Greg Engle,Bob Moesta

Demand-Side Sales 101

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For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It's really not our fault. We weren't taught how to sell, plus we've been sold before, leaving us with a bitter taste.

Here's the truth: sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an empowering experience for all.

Bob Moesta, lifelong innovator and coarchitect of the “Jobs to be Done” theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling, to helping people buy and make progress in their lives—demand-side sales.

Now, in Demand-Side Sales 101, you'll learn to really see what your customers see, hear what they hear, and understand what they mean. You'll not only be a more effective and innovative salesperson—you'll want to help people make progress.
This book is currently unavailable
170 printed pages
Publication year
2020
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Quotes

  • Sasha Blagovhas quoted4 years ago
    You must unpack things from the details, to actions, as well as to when (time) and to space (where).
  • Sasha Blagovhas quoted4 years ago
    Our experience has taught us that the money is made on the anxiety side of the equation.
  • Sasha Blagovhas quoted4 years ago
    Amazon: Choosing College: How to Make Better Learning Decisions Throughout Your Life.

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