SMASHING MAGAZINE

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490 printed pages
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Quotes

  • Enzohas quoted13 years ago
    A more common anti-climactic approach would be to wrap the iPhone in bubble plastic, reducing the story to a mere “Buy me.”
  • Enzohas quoted13 years ago
    Starbucks doesn’t want to just sell us a cup of coffee; they want customers to become invested in their story — the ambience, the aromas, the community. The goal is to become the “third place” for people (work, home, and Starbucks).
  • Enzohas quoted13 years ago
    Never save images at 100 quality. This is not the highest possible quality, but rather only a mathematical optimization limit. You will end up with an unreasonably heavy file. Saving an image with a Quality of 95 is more than enough to prevent loss.

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