Marcus Ho

Social Payoff

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Many businesses get on social media just because they want to be on the bandwagon. With the fast-changing nature of social media, most businesses forget to set clear objectives and have already spent lots of money on advertising to get fans and plenty of engagement. Yet, such results are not leading to a positive impact on the bottom-lines of businesses. With the most measurable and cutting-edge strategies inside, Social Payoff tells you how to reach customers effectively and how to build valuable relationships that will shape the future of your business.
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278 printed pages
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Quotes

  • Evgenyhas quoted8 years ago
    Organize around business functions, not people. Build systems within each business function. Let systems run the business and people run the systems. People come and go but the systems remain constant.”
  • Katya Mitiurinahas quoted8 years ago
    After all, everyone wants to be treated like VIPs
  • Katya Mitiurinahas quoted8 years ago
    It is much more relevant to think about where your consumers are and how to engage them in the right kind of way.

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