David Airey

Identity Designed

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Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding.
Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios.
You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points.
The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist.
Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
This book is currently unavailable
351 printed pages
Original publication
2019
Publication year
2018
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Quotes

  • Вадим Мазурhas quoted2 years ago
    This is not to say that you should work for free, but it is usually better to work for little money than not to work at all.
  • Вадим Мазурhas quoted2 years ago
    A highly motivated designer will always do a better job than a less motivated one.
  • Вадим Мазурhas quoted2 years ago
    If clients are engaged and involved, then they have cocreated. If they have cocreated, then they co-own. If they co-own, they don’t reject the end result.
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