Intuition offers insights that resist being quantified or measured. As a form of intelligence, it is perceptual and governed by subjective logic. The “right brain” is popularly associated with intuitive processes, such as aesthetic perception and innovation, while the left brain is associated with logic and numbers. Although Western culture has famously privileged logic, more subjective ways of observing, perceiving, and defining value offer a powerful and often profoundly accurate means of knowing. Women’s long history of looking inward and trusting intuitive leaps can be a gift to organizations that need to broaden the scope of their information about the world. And as our tales of modern-day Cassandras show, this information is often essential.