Avoiding a high-speed landing is, unsurprisingly, the key to survival. As one medical paper put it . . .
It is, of course, obvious that speed, or height of fall, is not in itself injurious . . . but a high rate of change of velocity, such as occurs after a 10 story fall onto concrete, is another matter.
. . . which is just a wordy version of the old saying “It’s not the fall that kills you, it’s the sudden stop at the end.”