Etsy-preneurship

Examples of keys to success include designing a brand, logo, and name that will last many years; learning how to market on Facebook and manage your brand, and creating a spending plan so you don’t go into too much debt before you start to make a profit. Everyone’s keys to success are different based on skill levels and even personal weaknesses. Identifying what you think will help you succeed is a great exercise in refining your strategies.

tances would they purchase your product? Are they buying the product for themselves or as a gift? Are they buying it as a luxury or a necessity? Are they buying it as part of their regular budget or a splurge? Is it a planned purchase or an impulse buy? Do your customers have the option of buying this at a much lower price at a big-box retailer? Why would they purchase your product instead of making it themselves? Can your customer make your product themselves? Are they buying your product to save time? Are they buying your product because they heard about you from a friend? Are they trying to impress someone with your product? Are they buying your product because they have bought into your business brand? How fast do your customers expect to receive your products in the mail?

Why should your customers buy your product? What need or want does it satisfy? What solution does it provide for them? In what circum

Product prices ending in whole dollars are viewed as more upscale. Product prices ending fractions of a dollar are often viewed by customers as value items.

we learned our way around Etsy: buying raw materials, making products, taking pictures, writing product descriptions, pricing products, shipping products, and all the other fun Etsy activities (posting in the forums, Etsy blogs, and Etsy teams). It did not take long to realize, “Whoa, we are starting our own business here! What about the legal requirements of running our own business? What about the tax implications? What will we use for a bookkeeping system? Oh, we need a business plan, too! And wait, we don’t even have a business-only bank account! What will our day-to-day operations look like?

empower people to change the way the global economy works. We see a world in which very-very small businesses have much-much more sway in shaping the economy, local living economies are thriving everywhere, and people value authorship and provenance as much as price and convenience. We are bringing heart to commerce and making the world more fair, more sustainable, and more fun.”

(Handmadeology.com/pro), where each month we bring Etsy sellers more in-depth information on selling on Etsy. Handmadeology Pro is an extension of the day-to-day blog of Handmadeology. Jason and I brainstorm on the best information, tools, and training that Etsy sellers need right now—and Pro members receive these every month. We cover topics including increasing Etsy sales and traffic, marketing on social media sites (Facebook, Twitter, and Pinterest), branding your creative business, blogging, small business taxes, staying motivated,

“Must-Read Etsy Articles (Top 100)” that can be downloaded at Etsy-preneurship.com

1. Read a chapter.
2. View the specific web page for that chapter on www.etsy-preneurship.com to watch related videos, read supplemental material, and become more knowledgeable about the specific business foundation you are learning about.
3. Download the chapter’s supplemental content (spreadsheet, printable PDF form, or e-book)—available at www.etsy-preneurship.com/downloads.
4. Work through the supplemental content, and then proceed with the same steps for the next chapter, working your way through the entire book.