• What are the steps a user took to get to this point?
Вадим Мазурhas quoted2 years ago
Making an effort to connect like this will help you and others see that you’re not in this alone—you’ve got plenty of people around you who are trying to solve similar problems—and you can help each other solve those problems.
Вадим Мазурhas quoted2 years ago
If your users have multiple options that will lead to different experiences, a great way to show those diverging paths is through a flow.
Вадим Мазурhas quoted2 years ago
However, consistency comes with a warning label: Without a strategy, any effort you make to be more efficient and consistent will just help you do the wrong things faster and more often.
Вадим Мазурhas quoted2 years ago
Words are at the center of how an interface is understood by its users.
Вадим Мазурhas quoted2 years ago
• What’s the goal of this workflow?
• What is the user trying to accomplish here? How does this design help them?
Вадим Мазурhas quoted2 years ago
• What did the user see right before this message?
Вадим Мазурhas quoted2 years ago
• What behaviors are we trying to encourage?
Вадим Мазурhas quoted2 years ago
• How are we measuring success?
Вадим Мазурhas quoted2 years ago
A big part of your job is to figure out what your job is.