Idris Mootee

60-Minute Brand Strategist

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Praise for 60-Minute Brand Strategist
“A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world.”
--Angela Ahrendts, CEO, Burberry
“Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society.”
--Mauro Porcini, Chief Design Officer, PepsiCo Inc.
«Idris's book teaches us how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership. He demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand…
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262 printed pages
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Impressions

  • Andrés Valenciashared an impression8 years ago
    👍Worth reading
    💡Learnt A Lot
    🎯Worthwhile
    🚀Unputdownable

    Excelente guía para iniciar una nueva cultura alrededor de la marca. El poder del diseño en los negocios es evidente.

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