Personal Branding For Dummies

You’re the author of your own life.

Personal branding gives you clarity to create your story, live your story, and then tell that story to the right audience. Stories are personal, and nothing builds your brand like a good story. Stories bring out your humanness and connect you emotionally with your audience. With your story in hand, you can craft a winning biography and be prepared to offer an engaging response whenever someone says, “Tell me about yourself.”

To tell a good story, you need to have a good story. Telling a story is a way to build trust, and every brand wants you to trust what it stands for

William Arruda of Reach Communications

You can find ways to articulate your brand in a way that is unique — and completely authentic.

Personal branding is not about being famous; it’s about being selectively famous. In looking for your target market, you’re identifying your audience: the people who will help you reach your goals.

Your personal brand profile is where you combine what you know about yourself and what you know about your target market and competition.