Ian Robertson

The Winner Effect

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What makes a winner? Why do some succeed both in life and in business, and others fail? And why do a few individuals end up supremely powerful, while many remain powerless? Are men more likely to be power junkies than women?The 'winner effect' is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too. Success changesthe chemistry of the brain, making you more focused, smarter, more confident and more aggressive. The effect is as strong as any drug. And the more you win, the more you will go on to win. But the downside is that winning can become physically addictive. By understanding what the mental and physical changes are that take place in the brain of a 'winner', how they happen, and why they affect some people more than others, Robertson answers the question of why some people attain and then handle success better than others. He explains what makes a winner — or a loser — and how can we use the answers to these questions to understand better the behaviour of our business colleagues, employees, family and friends.
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337 printed pages
Publication year
2012
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Quotes

  • Andreahas quoted5 years ago
    the ‘Ben Franklin effect’. The eighteenth-century American founding father, polymath and politician had problems with the animosity of a rival Pennsylvania legislator who was a sort of Sarah Palin to Franklin’s Barack Obama. This legislator’s enmity was causing the great man difficulties, so how could he bring him round? Anticipating the sales techniques and cognitive science of three centuries later, the clever Franklin did something quite unexpected – he asked his rival for a favour.

    Franklin knew that the man had a rare book in his library, so he asked him if he could borrow it for a few days. He returned it a week later with a note of thanks. In his autobiography, Franklin reports with satisfaction how when they next met, his rival spoke to him for the first time in a civil and even friendly way. He went on to offer Franklin any other help he needed and gradually their relationship flowered into a friendship that lasted throughout their lives.
  • Andreahas quoted5 years ago
    more you wanted to win, the more likely you were to lose
  • Andreahas quoted5 years ago
    matter what I feel inside, if I behave as if I feel the way I want to feel, the feelings will likely follow. Then I might enter a positive feedback loop, where other people respond to me in such a way as to confirm or support these initially faked emotions.

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