Guerrilla Marketing Job Escape Plan

Scott Richards, CEO & Founder, Faceless Technologies:

The first client came when I began this company in 1998. I simply applied for a Director of Marketing Position with a smaller company that was grossing $5 million. I gave the interview performance of a lifetime, stressing that my number-one priority would be to reach every goal they had while also maintaining their budget. They called me in to offer me the position, and I told them, “My work begins with you today by saving you the money you would spend on my salary. Hire my firm to handle all of your marketing, utilizing the budget you already have, and that is all I need.” I told them that at the end of the year, if I met or exceeded branding and financial goals they needed to reach, then they could pay me 50 percent of the salary they were offering to me. The rest is history.

MARKETING MESSAGE EXAMPLES

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