Unlock Your Business Potential with Vision, Values, Mission, and Promise!

Are you striving for lasting business success but feel stuck, overwhelmed, or unsure about the next steps? “Your Core-4” by Nili Goldberg is your ultimate guide to mastering entrepreneurship and achieving startup growth through a powerful, actionable business framework.

This book delves into the four foundational pillars of strategic planning and leadership excellence:
Vision: Clarify your long-term goals and inspire your team to achieve them.
Values: Create a culture grounded in principles that align decision-making.
Mission: Develop a purpose-driven strategy to stand out in your industry.
Promise: Build trust by delivering on commitments to customers and stakeholders.

Written by Nili Goldberg, a trailblazing entrepreneur, marketer, and educator, this book draws from her experience and the success stories of global giants like Netflix, Airbnb, and Amazon. Learn how their focus on vision, values, mission, and promise propelled their startup growth and established their leadership in competitive markets.

Perfect for founders, business leaders, and aspiring entrepreneurs, “Your Core-4” equips you with tools for effective strategic planning and sustainable growth. Whether you're starting a business or scaling your current venture, this guide offers the clarity and confidence to align your unique DNA with your aspirations.

Don’t just build a business—craft a legacy. Start your journey to business success and transformative leadership today!

Being a strong believer in “practice what you preach” Nili shares her authentic analysis of her faux pas while pioneering the concept of social media influencer marketing and its enabling technology.

How does your Core-4 reflect on your business?
An experiential guide for founders & leaders experiencing anxiety, feeling stuck, or overwhelmed by not knowing which decision to make and what step to take.
Identify your unique entrepreneurial and business DNA by exploring how these crucial elements blend into the mindset of leading entrepreneurs and business leaders and then contemplating your own: vision, your unique set of values your mission and the promise you make to your audience, your team and your business partners.

About the author:

Nili believes that every entrepreneur deserves a succeful run without the burden of friction, tough decision making and lack of focus.

Her experience and research shows that the best way to get there is by aligning to your Core-4. That is why her mission is to help entrepreneurs, creators and business leaders to aling with their Core-4.

Her promise to you is that once you do, many of the crucial roadblocks to your success will be removed. And your journey will be accompanied by a new, ultra focused mindset.

Entrepreneurship