AUDIENCE FOR BOOK:
Entrepreneurs who need to put together an effective business loan application or an attractive proposal for potential investors.
Business owners who want to develop a sound strategy for their venture and set a well-defined course for success.
People who are curious about starting a business and want to learn whether it makes sense to go ahead.
Libraries and organizations that provide resources to new and prospective business owners.
REASONS TO BUY THIS NEW EDITION
There are nearly 30 million small businesses in the U.S., and thousands of ventures get off the ground every month.
Entrepreneurs need to develop an effective strategy for starting or expanding their business, and this book serves as a step-by-step guide.
The book shows how to reduce risks in a business by offering detailed instructions for making reliable financial projections, forming a sound marketing strategy, and finding the best solutions for raising capital.
Updated 14th edition covers the latest laws and business practices that affect writing a business plan.
