Get Your Black Belt in Marketing

We don’t live in the information age. We live in the age of information overload.

Marketing experts agree that word-of-mouth or referral-based marketing is about a thousand times more effective than conventional advertising.

Whatever it takes, be different, be better, be unique.

Next time you take a flight, notice how when the plane lands you feel a quick application of the braking methods. Why does this happen so quickly when they have such a long runway? Because they don’t assume the brakes are going to work; they test first. If the brakes don’t work, they immediately take off again. A false assumption could be fatal. The same applies in the world of marketing.

Marketing is not an event. It is a process. You must continually look for ways to add value to your product or service. Make your offer more attractive and appealing, and keep doing this.

“I am marketing for everybody, including you!”

In fact, it is more important to be different than to be better.

The truth always comes from your customers (the market), not the competition.

Know what your competitors are doing, but do not divert the attention from your customers.

You have no right to determine what the market wants; you just have the obligation to deliver it based on the feedback the market gives you.