Ali Pervez

Get Your Black Belt in Marketing

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  • Лика Меликсетянhas quoted5 years ago
    We don’t live in the information age. We live in the age of information overload.
  • Лика Меликсетянhas quoted5 years ago
    Marketing experts agree that word-of-mouth or referral-based marketing is about a thousand times more effective than conventional advertising.
  • Лика Меликсетянhas quoted5 years ago
    Whatever it takes, be different, be better, be unique.
  • Лика Меликсетянhas quoted5 years ago
    Next time you take a flight, notice how when the plane lands you feel a quick application of the braking methods. Why does this happen so quickly when they have such a long runway? Because they don’t assume the brakes are going to work; they test first. If the brakes don’t work, they immediately take off again. A false assumption could be fatal. The same applies in the world of marketing.
  • Лика Меликсетянhas quoted5 years ago
    Marketing is not an event. It is a process. You must continually look for ways to add value to your product or service. Make your offer more attractive and appealing, and keep doing this.
  • Лика Меликсетянhas quoted5 years ago
    “I am marketing for everybody, including you!”
  • Лика Меликсетянhas quoted5 years ago
    In fact, it is more important to be different than to be better.
  • Лика Меликсетянhas quoted5 years ago
    The truth always comes from your customers (the market), not the competition.
  • Лика Меликсетянhas quoted5 years ago
    Know what your competitors are doing, but do not divert the attention from your customers.
  • Лика Меликсетянhas quoted5 years ago
    You have no right to determine what the market wants; you just have the obligation to deliver it based on the feedback the market gives you.
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