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Gary Hennerberg

Crack the Customer Mind Code

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Crack the Customer Mind Codeupendscustomarymarketingapproaches and takes a deeper approach to more successful selling.Based on an analysis ofsuccessful marketing campaign patterns,Crack the Customer Mind Codeteachesthe reader how to align marketingmessages that leveragethe mind'snatural progressionto ';yes' through seven steps: 1) identify the persona, 2) stimulate emotion, 3) calm the mind, 4) position or reposition, 5) engage with story, 6) interpret the outcome, and 7) lead prospective customersto give themselvespermission to act. With this proven process, organizations cancreatestronger sales-producingmarketingcampaigns when the messageis aligned withthe way in whichmarketinginformation is absorbedand processed.
DirectE-Commerce Internet MarketingMarketingBusiness
This book is currently unavailable
251 printed pages
Publication year
2016
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Quotes

  • Menna Abu Zahrahas quoted3 years ago
    Marketing Magazine and has authored of dozens of articles on marketi
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    • Menna Abu Zahrahas quoted3 years ago
      Hennerberg is the author of Direct Marketing Quantified: The Knowledge is in the Numbers, and Urges, a memoir about his childhood growing up with hair pulling disorder.

      He has been a long-time writer for Targe
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      • Menna Abu Zahrahas quoted3 years ago
        When he has followed the seven pathways in the mind, as detailed in Crack the Customer Mind Code, his work has resulted in sales increases of 15%, 35%, and even as high as 60%.
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